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The Top 5 Mistakes Estate Agents Make with Floorplans (And How to Avoid Them)

  • sales90380
  • Jun 19
  • 2 min read


In today’s competitive property market, presentation is everything—and floorplans are one of the most powerful visual tools at an estate agent’s disposal. Yet, many agents still treat them as an afterthought, which can turn away buyers and weaken listings.

Here are the top five floorplan mistakes estate agents often make, along with practical tips to ensure your property marketing stands out for the right reasons.

1. Inaccurate Measurements

A floorplan is only as good as the information it provides. When measurements are even slightly off, it can mislead buyers—and worse, lead to legal disputes.

Common pitfalls:

  • Room sizes are overstated or understated

  • Door/window positions don’t reflect reality

Tip: Use laser measuring tools and double-check measurements before finalizing the plan. If you're outsourcing, choose a provider with a reputation for accuracy.

2. Missing Key Details

Buyers use floorplans to visualise how a space works, but that only happens when the details are there. A floorplan that leaves out crucial elements creates more questions than answers.

What’s often missing:

  • Window placements and door swings

  • Built-in storage, wardrobes, or alcoves

  • Room labels—especially for bathrooms or utility areas

Tip: Ensure every functional detail is included. A well-labelled floorplan adds clarity and builds buyer confidence.

3. Poor Layout Design

Even with perfect dimensions, a floorplan can fall flat if it’s hard to read or visually cluttered.

Design mistakes to avoid:

  • Tiny or unclear text

  • Inconsistent or confusing symbols

  • No orientation arrow to show which way is north

Tip: Keep your floorplans clean and professional. Use standardised icons, legible fonts, and a clear layout that highlights the property’s flow and features.

4. Not Including the Floorplan in the Listing

It might seem obvious, but many agents still forget—or choose not—to include floorplans in online listings. This is a huge missed opportunity.

Why it matters:

  • Floorplans dramatically increase engagement

  • Serious buyers often skip listings without them

  • They reduce unnecessary viewings from buyers the property won’t suit

Tip: Make floorplans a non-negotiable part of every listing, brochure, and social media post. They’re one of the most viewed elements of any property marketing.

5. Floorplan Presentation Not Aligned with Branding

Your floorplan is more than just a technical document—it’s a reflection of your brand. Yet, many agencies use generic or mismatched templates that look out of place.

Branding missteps include:

  • No logo or inconsistent logo placement

  • Fonts or colours that don’t match your agency’s style

  • Floorplans that feel like they came from another company

Tip: Create branded templates that align with your corporate identity—right down to the font, colour scheme, and design language. A consistent look reinforces professionalism and trust.

Final Thoughts

A floorplan may seem like a small part of the property marketing process, but its impact is anything but. By avoiding these common mistakes and treating your floorplans as brand assets—not just technical drawings—you can enhance your listings, boost engagement, and position your agency as a cut above the rest.

Want to elevate your floorplan presentation?We can help with branded templates, professional redraws, and visual enhancements that match your agency’s look and feel. Get in touch today to learn more.

 
 
 

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